Almost every company and brand has engaged in digital marketing, thus the only way to stand out is to begin using social media in Singapore. Most small and medium-sized businesses and startups take care to select the best marketing platform for their needs. Startups are wary of spending the money and resources necessary to raise awareness of their firm because it is still in its early phases.

As an appliance store, social media swiftly rose to the top of the list of Yeobuild HomeStore’s most crucial digital marketing strategies. We understand how small businesses should consider using social media marketing in addition to having a website because it is one of the most adaptable and affordable ways for them to connect with their target market and increase sales. According to the 2022 Global Statistics, Singapore has over 5.3 million social media users, making it more important than ever to use social media to connect with potential clients. It is easy to  lose out on the advantages of social media sites like Facebook, Twitter, and Instagram for growing the business if they are not used in marketing strategies.

So, how exactly did social media marketing in Singapore help the Yeobuild brand boost brand awareness and sales?

How Yeobuild HomeStore Thrived From Social Media Marketing in Singapore

1. Increased Brand Recognition and Loyalty

By concentrating on search engine and SEO campaigns, Yeobuild HomeStore has worked relentlessly to perfect our digital marketing campaigns. The change in customer dynamics has made it necessary to treat social media marketing more seriously. According to research, at least 80% of internet users in Singapore use social media every day. Social media is therefore the ideal platform for engaging with your target market. Social media marketing will raise brand engagement if done properly. As a result, brand familiarity and loyalty rise.

2. More Opportunities for Conversion

We are aware that it might be challenging to turn leads into paying clients; this is where social media marketing can help. It costs a lot of effort and money to rank highly for your desired keywords, and the competition to appear higher on search engines has increased. Social media marketing has significantly improved Yeobuild HomeStore’s ability to connect with new customers.

Any of our social media profiles, such as Facebook and Instagram, can be clicked by a searcher to access our website and blog. You may turn a searcher into a paying customer by optimising your blog’s on-page content and adding worthwhile content. In addition, every social media post you make gives you the chance to gain clients from your audience. Because of this, you must make sure that your landing pages have correctly optimised content and strategically placed CTAs.

3. Increased Traffic to Website 

With so many social media platforms available, you should try to increase the number of followers who click on the links that go to your website. To do this, you must have pertinent and engaging material that will persuade your audience to visit your website or blog. Additionally, in order to ensure that your site receives high-quality traffic, you must use the right content. This could involve, among other things, posting on Facebook and Twitter and boosting posts. Without social media, there is little prospect of attracting new customers and your business will only connect with current clients.

Over the years, Yeobuild HomeStore ensured that every social media profile we created would be an opportunity to lead customers to our website. On top of this, we also had to ensure that we have relevant and valuable content that will entice new visitors to convert. Yeobuild HomeStore specifically aimed to make providing valuable information through various kinds of blog topics and content one of its top priorities on a regular basis.

4. Higher Search Engine Ranking

Google’s algorithms are updated frequently to reflect changes in consumer behaviour. Social media has evolved into a pivotal role in Yeobuild HomeStore’s search results page ranking because it is widely used by the majority of people. This is applicable to both integrated social media search engines as well as to popular search engines. These days, social media content is included by Google and other search engines. Because of this, we have figured out how to maximise our social media presence and present Yeobuild HomeStore’s brand as a legitimate, reliable, and genuine appliance company.

5. Improved Customer Experiences

Through social media marketing, Yeobuild HomeStore had the opportunity to interact with customers and showcase our superior customer service. It turned into a chance for us to enhance our customer interaction in a more simple yet effective method. We are able to respond to all comments, complaints, and messages placed on our posts as a result. For instance, we are now able to respond on Facebook if a customer complains about a product and get to work straight away to resolve the problem. On the other hand, it is also a way for us to get positive feedback, providing us the ability to thank customers and discover new opportunities to expand our business.

6. Enhanced Customer Insights

Previously used to gauge the success of marketing campaigns, social media data is now crucial for Yeobuild HomeStore to gain customer insights. The customer insights can be used to track the digital footprint that customers have left throughout the sales cycle. By identifying digital trends, analysing and segmenting our audience, enhancing our products, and monitoring our brand reputation, the data from our social media marketing initiatives offer more value than merely a means of gauging success.

You can work with a local agency like WLP Digital Solutions. Or you can work with a digital marketing agency in Delhi. Regardless of whether you choose a local or international agency, it’s important to keep a good customer experience in mind. Make sure that either your local agency in Singapore or social media marketing agency in Delhi has your incentives aligned. So that the goal is to have a successful profitable social media campaign.

By using social media, we provide access to our goods and services at any time of day to the vast majority of the Singaporean audience with appliance store and repair needs. And because of the nature of social media, Yeobuild HomeStore obtains more insightful information on how people feel about our company, our services, our products, and our customer care.