Whether you are a small business or you have been in the home furnishing business for a while but feel as if you have plateaued, there are ways you can improve your online business. If there are ways to better your business in such a competitive market, it’s more imperative than ever to do so.
To boost your conversion rate, you need to focus on improving user experience, product images, building trust in a short period of time and streamlining your purchasing process. There are so many ways that you can do all of these things, but you need to ensure that you are on the right platform, and for any e-commerce business, it’s more important to be on the Shopify platform.
Here are 5 ways you can outsource or try yourself to boost your home furnishing business conversion rate, and why it can and will work for you.
Enhance Product Pages
You will be surprised by how both SEO and catalogue advertising optimise product pages. You can start with your best sellers, products you wish to push and competitive products that have a high amount of attention and searches for them.
Begin by ensuring that your product descriptions are not only an accurate representation of the product but also include the keywords and capture the tone of your brand and the vibe you want your customers to feel while viewing. The product content is another way to draw your customers in and have them rank on Google SERPs and even on AI now.
In addition, product imagery is KEY; it’s the first thing your customer sees and encourages that click and that purchase. Be sure to have authentic, styled and high waultiy imagery and with home products, the more the better so you have a better chance of purchase but also build more trust with the product.
Optimise Website Navigation
You want to make it as easy and simple as possible for your customers to find the products they are looking for, so keeping navigation clear and well-structured is beneficial from a user perspective and SEO perspective, as it creates the correct hierarchy.
When a lot of people create their websites, they do so for desktop navigation, and sometimes the view on mobile is forgotten about. Be sure to refer to and check the mobile view when any changes are made, and test it for yourself. Your customers are more likely to be coming through mobile navigation; therefore, fully optimise for this, as a difficult website to navigate will 9 times out of 10 lead to a bounce off your website.
Offer Incentives & Promotions
Free shipping on orders slightly higher than your average order value is a great way to not only increase your average order value but also provide an incentive for your customers to spend more. It’s a well-known fact that customers are less likely to order if there is an extra £5 shipping charge at checkout, so just adding more incentives could lead to a huge reduction in abandoned checkouts.
Providing seasonal promotions such as a summer sale or winter sale, and so forth, is a nice middle ground to not be seen as a sale brand but to treat your customers with a nice little bonus. A welcome discount to share with customers, such as a 10% discount on their second order.
Streamline Checkout Process
Simple, quick and minimal-click checkouts prevent people from second-guessing their purchase. In addition, people don’t want to have to fill out loads of information and be taken to countless pages to buy an item. Making it as easy as possible, therefore adding Apple Pay and Shop Pay or even Klarna that autofill all of their information for them and create a simple, quick and inviting shopping experience.
These are also all very secure payment methods that display a trust badge for your customers, so they know their payments are protected at all times.
Credibility & Trust
Having access to your customer reviews through your website is a great way to build initial trust with your customers. They can see firsthand what your rating is and go see for themselves that you have nothing to hide and are highly rated. Whether it’s Google reviews, TrustPilot or any other verified platform. You can even go as far as Asos does, asking all customers to leave reviews under specific products. Therefore, if you were a home interior shop such as Camden & Co., you could leave space for customers to leave star ratings and reviews under their luxury cushion covers, home accessories and everything in between.
An active customer service email is also very helpful, as this provides quick reassurance that you are a brand that cares and wants to help with general enquiries or any issues with faults from transit and so forth.